There are few places in the world making better Pinot Noirs, Chardonnays and Rieslings.
— Ian D'agata, Decanter, Sept 2015

Why Canadian wine will succeed in China

  • Canada has become a trusted business partner to Chinese companies and governments.
  • To Chinese target consumers Canadian perceptions include β€œnatural”, clean water, healthy lifestyle, focus on quality.
  • Closely tied to this, Chinese consumers are increasing the amount of (especially red) wine they drink due to health benefits.
  • The current availability of domestic wine is considered to be of poorer quality.
  • Chinese consumers want to be educated and able to discern the difference between quality and varietals.
  • Clear Lake Wineries will focus its market development efforts on educating these consumers through the use of technology.